Instagram infographic pinterest12/19/2023 ![]() ![]() These three topics performed a lot better than all the other topics. Travel and food images do extremely well on Pinterest, given the demographic of their users. This probably won’t surprise you if you use Pinterest regularly. On Pinterest, the most popular topics were travel, food, business, and marketing. Just like any other type of content, an infographic should have a topic that resonates with your audience. Choose a popular Pinterest infographic topicĭoes the topic of your infographic matter? You can view the infographic summary and read the details in the write-up that follows below. This is helpful information if you’re looking to grow your Pinterest but don’t know which metric influences it.īased on our research we identified 6 factors for a great Pinterest infographic. Which is a better indicator?įor Pinterest, pins are a far better indicator of success as pinning is a combination of liking and sharing and is the main user action on Pinterest. To measure the performance of the infographics, we looked at the number of pins and likes. Those included topic, type of infographic, dominant style, expected reaction, the number of story points, font, colors used, chart types, the ratio of length to width.Īlthough a few people evaluated the infographics, we did a big normalization process within the team to make sure that all of the infographics were coded consistently on each dimension. We manually evaluated the infographics based on a variety of qualitative and quantitative characteristics. That’s why we studied over 200 Pinterest infographic examples to try and figure out the formula for the perfect Pinterest infographic. Which is great but it also makes it harder for the infographics you create to stand out. And unlike other social media sites, your infographic fits perfectly into the Pinterest feed.Īnd because they fit so well, there are now thousands of infographics on the platform. ![]() Whether it be on mobile or desktop, an infographic just looks at home on the site. Let’s face it, infographics just belong on Pinterest. ![]()
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